TRUSTEES' LAWSUIT + UA'S ACTIONS =
CONFUSING MESSAGES TO THE ALABAMA FAMILY

12. UA urged Moore, as an officially appointed ambassador of the University of Alabama; to appear on the ESPN College Gameday show, live, in front of a national audience. The segment began with video images of three of the artist’s paintings from the Bryant Museum, two of which are not licensed. Moore was shown on the stage with Chris Fowler, Lee Corso and Kirk Herbstreet as he created a drawing of the three show hosts, with Denny Chimes in the background, to commemorate the big event. The artist was shown, on the air, creating the artwork for his unlicensed print entitled “Gameday.”

13. The same day that Moore received his faxed lawsuit from UA, he also received by mail his copy of the Spring 2005 issue of "Alabama Alumni Magazine." The feature story was a three-page, full-color spread entitled “Daniel A. Moore – When Turf Meets Canvas.” The story begins, “With one of the most recognizable signatures in the University of Alabama community, Daniel Moore may be on par with highly famed coaches and players when it comes to his standing with fans of UA football.” Of the 11 works of art prominently featured in the article, only one is licensed by the University.

14. UA created a long-running radio commercial which promoted the Alabama Football radio broadcasts. The commercial featured several exciting plays from past Alabama football games, called by announcer Eli Gold. One such play was Shaun Alexander’s 20-yard touchdown run in overtime to beat Florida in 1999. As Alexander scores, Eli Gold clearly exclaims, “Daniel Moore, get your canvas ready!” The commercial was made well after the time Mr. Moore released his unlicensed print commemorating the event, entitled Rebirth in the Swamp , and well after the time that the artist had informed UA that this print did not require licensing because no marks owned by the University were being used outside of the artwork itself. UA’s use of the artist’s own trademark (Daniel Moore) in its commercial to sell its own product (the Alabama Football radio broadcast) was used without the artist’s permission or knowledge. More importantly, this commercial sent a message designed by UA that created an illusion of partnership with Moore.

15. As of recently, the University of Alabama continued to send out suggestions that there is an approval of Moore and his work by means of www.rolltide.com, “The Official Site of University of Alabama Athletics.” The UA site actually provided a hyperlink to Moore’s unlicensed prints and products.

16. In January of 2006, the Trustees used Moore’s unlicensed painting, The Goal Line Stand , as the basis for a wall mural in the University Medical Center, located on the campus of the University of Alabama at Tuscaloosa.

17. The UA Athletic Department proudly hangs many of Moore's unlicensed prints throughout its offices. The Gamebreaker , featuring Andrew Zow and Jason McAddley, is Moore's unlicensed painting that the Trustees used in its survey to fabricate a case against the artist. It is one of the prints now hanging in the Athletic Department.

Moore continues to insist that it is not the University at large that is behind the lawsuit against him, but only "a few misguided individuals."

“Most UA students, professors, fans, supporters, alumni, coaches and athletes are all asking, 'What in the world are they thinking?'” Moore states. “I have no hard feelings at all towards the ‘true’ University of Alabama and I hope that the individuals who are responsible for this lawsuit will allow the successful and mutually beneficial relationship, enjoyed prior to this hurtful litigation, to be rebuilt."

Because of the lawsuit, UA has blocked many of the avenues through which Moore has contributed financially to the University for over a quarter of a century. Today, only a couple of those avenues remain open to Moore: 1.) He continues to support and help raise money for UA's RISE Program; and, 2.) His artwork is still generating money for the Paul W. Bryant Museum. Thankfully, there are the positive messages benefiting the University of Alabama, that Moore's paintings convey through their millions of viewings annually, that even the Trustees' lawsuit cannot silence.